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Lex ten Veen

CEO, NavAds, the Netherlands

Personal profile:
Lex ten Veen is a serial tech entrepreneur specialized in the Geo Business Industry. For more than 15 years Lex has been serving various roles at mapping and geo-IT related companies, after which Lex became CEO of NavAds, to further strengthen his personal mission: to create a standard for publishing business locations on maps. His outstanding leadership efforts as CEO made NavAds grow by over 70 % last year. Next to being CEO, Lex is also an active investment partner in various Geo and Media related companies, thereby further developing and supporting the Geo-Marketing Branch. Lex is an ambitious person who has the unique ability to inspire and enthuse not only his 20 fellow team-members but also his business partners to sustain and promote a healthy business environment.

Company profile:
NavAds BV, founded 2006, is the leading firm offering global content ingestion into the leading mapping databases, which fuel the entire navigation and mapping industry. Its clients include many Fortune 1000 firms and global corporations who require their retail location network to be optimally listed in navigation devices, to ensure consumers can find them. Through our strategic relationships with the principal map development companies, including TomTom, Apple, HERE and Google, NavAds offers a single source service to ensure that location content is pushed directly into the core mapping databases of named map providers. With extensive experience in the Location Marketing arena, NavAds ensures to help achieve optimal customer visibility in mainstream navigation devices, today and in the future.

Conference 2016 Speakers