Mobile: +31 2026 13622 - office

Register HERE for Amsterdam 2016

YELLOW SEARCH TODAY! Annual Conference, 22-23 June 2016, Amsterdam

What is the DNA of a Digital Marketing Service Agency?

* Do legacy YP providers now have the right mindset and the right vision?
* Hear how YP providers and newcomers are learning from each other.
* Listen to companies with large cost effective sales organisations.
* Which products & services are the customers demanding?

PROGRAMME

Programme may be changed, keep up to date on this website.

DAY 1

12:00 – 13:00 Registration and light lunch

13:00 – 13:15 Kick-off

13:15 – 14:00 What exactly is a Digital Marketing Service Agency?

Does it have the same understanding for all? Which is most important? Digital? Marketing? Service? or Agency?
Speakers
Erik Hoekstra, CEO, dtg, the Netherlands
Christian Bredlow, Geschäftsführer, Digital Mindset, Germany

14:00 – 14:20 What is a DMSA in the USA?

How does a traditional agency make the transition to become a DMSA? Listen to an interesting case study from the USA.
Speaker
Jennifer Goddard, CEO, Integrity Marketing Solutions, USA

14:20 – 14:45 Which are the successful legacy yellow pages providers to have made this transition?

Is this the ultimate goal? Is there more for the YP traditionalists?
Speaker
Charles Laughlin, SVP & Senior Analyst, BIAKelsey, USA

14:45 – 15:05 Coffee break

15:05 – 15:30 Is a partnership between an online company and a legacy provider a good solution?

Does a merger/ acquisition accelerate the mentality change? Are new and old compatible?
Speaker
Andrea Servo, CFO, Seat PG, Italy

15:30 – 15:55 What are the essential competencies for a DMSA?

Where are the successful new entrants to this sector? Why are they succeeding?
Speaker
Karsten Marquardsen, Geschäftsführer, Heise Media Service, Germany

15:55 – 16:15 Should a DMSA seek to satisfy both SME’s and larger corporations?

Is it viable to try to cover both sectors? Are the demands the same?
Speaker
Alastair Thornton, CEO, web.com, UK

16:15 – 16:45 Panel debate

16:45 – 17:30 EyeOpeners

Let’s sit back and enjoy local results related stories that you don’t hear every day.
Speakers
Mark van de Crommert, CEO, Mediasynced, the Netherlands
Thalita van Ogtrop, Founder, The Next Closet, the Netherlands

17:30 – 17:40 Trends in navigation

Lex ten Veen, CEO, NavAds, the Netherlands will provide insights and trends in the location based and navigation market space and invite us on a boat trip through the canals of Amsterdam.

18:00 – 20:00 Networking session       boot

The boat trip is sponsored by
NavAds Mono

DAY 2

09:00 – 09:15 Kick-off day 2

09:15 – 09:45 City of Amsterdam – Thriving Tech & ICT Hub.

Speaker
Ger Baron, CTO, City of Amsterdam, the Netherlands

09:45 – 10:30 What are the new digital products and services in demand by businesses?

Are providers up to speed with new products? Is the market demanding more?
Speakers
Peter Urmson, CEO, Spotzer, the Netherlands
Thomas Slabbers, Co-Founder MySocialDatabase.com, the Netherlands

10:30 – 11:00 Sponsored session. Innovative technology case studies.

Speakers
Paul Donlan, SVP International Partnerships, uberall, Germany
Thomas Lang, Co-Founder & CMO, Timify, Germany
Ezana Raswork, Managing Director, Africa 118, Canada

11:00 – 11:30 How should a DMSA cover the „long tail“?

Is a large sales force essential? Which sales channels are affordable?
Speakers
Yves Grepper, Head of Sales & Marketing Management, localsearch.ch, Switzerland

11:30 – 12:00 Coffee break

12:00 – 12:45 The evolution of the DMSA sales channels.

Will multiple visits to customers generate the necessary level of revenue? What is the role of Customer Service? Is ROI important?
Speakers
Johan Wiktorsson, Head of Production & Business Development, ClearSense, Sweden
Burkhard Leimbrock, GM Germany/ Austria, ReachLocal, Germany

12:45 – 13:15 How to create a culture that maximises sales productivity.

Are there other ways to cover a mass market cost-effectively? How do you best serve the client?
Speaker
Tom van Gessel, Strategic Partnerships Development, Google, BeNeLux

13:15 – 14:00 The consumer journey – from online research to offline transaction.

Product stores are a largely unexploited segment for yellow pages providers. How to get beyond traffic to store’s website? How do you get the consumer into the store? And when she is there, how to motivate a purchase?
Speakers
Pierre-André Pochon, VP Product and International, Solocal, France
Gergana Kirovska, Project Manager, Bannerconnect, the Netherlands

14:00 – 14:30 Panel debate

14:30 Lunch & Good bye