Does it have the same understanding for all? Which is most important? Digital? Marketing? Service? or Agency?
How does a traditional agency make the transition to become a DMSA? Listen to an interesting case study from the USA.
Is this the ultimate goal? Is there more for the YP traditionalists?
Does a merger/ acquisition accelerate the mentality change? Are new and old compatible?
Where are the successful new entrants to this sector? Why are they succeeding?
Is it viable to try to cover both sectors? Are the demands the same?
Let’s sit back and enjoy local results related stories that you don’t hear every day.
Are providers up to speed with new products? Is the market demanding more?
Bernhard Friedrichs, SVP International Partnerships, uberall, Germany (please contact uberall directly)
(DOWNLOAD) Thomas Lang, Co-Founder & CMO, Timify, Germany
(DOWNLOAD) Ezana Raswork, Managing Director, Africa 118, Canada
Is a large sales force essential? Which sales channels are affordable?
Will multiple visits to customers generate the necessary level of revenue? What is the role of Customer Service? Is ROI important?
Are there other ways to cover a mass market cost-effectively? How do you best serve the client?
Product stores are a largely unexploited segment for yellow pages providers. How to get beyond traffic to store’s website? How do you get the consumer into the store? And when she is there, how to motivate a purchase?