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Register HERE for Copenhagen 2015

Yellow Search TODAY! annual conference, 17-18 September 2015, Copenhagen

WHAT IS YELLOW MEDIA TODAY?
WHERE ARE THE GOLDEN NUGGETS?

➢ Is the transformation complete?
➢ Which are the money makers in the yellow world?
➢ Which digital products are generating long term revenue?
➢ Which is the core business?

PROGRAMME

DAY 1

9:00 – 11:30 Mono/ MatchCraft Partner Breakfast & Workshop

Mono Solutions, in collaboration with MatchCraft invite you to join them for breakfast and an interactive workshop focusing on core business objectives of: identifying, accommodating and nurturing ‘The Customer Journey’. The workshop will take place at the Marriott hotel in Copenhagen.


12:00 – 13:00 Registration and light lunch

13:00 – 13:15 Kick-off

13:15 – 14:15 VIEW FROM THE TOP

How do Executives of top providers see the today position on transformation? Are they comfortable with progress so far? Are the shareholders satisfied?
Speakers
Andrea Servo, CFO, SEAT, Pagine Gialle, Italy
Harm van Maanen, Geschäftsführer, Schlütersche, Germany
Doris Wong, CEO, PCCW Yellow Pages, Hong Kong

14:15 – 15:15 THE NEWCOMER CEOs

Several traditional providers have appointed new heads to manage the business. How do these newcomers see the sector today? What were the drivers which encouraged them to make their recent moves?
Speakers
Dimitrios Tritaris, CEO, Greek Yellow Pages, Greece
Nils Carlsson, CEO, Eniro, Sweden
Karin Hilbert, Geschäftsführerin, Sutter, Germany

15:15 – 15:45 Coffee break

15:45 – 16:15 CEO PANEL DEBATE

We will bring the CEOs together for a lively debate about the current state of progress. Delegates can also ask the CEOs directly for their views.

16:15 – 17:30 TRANSFORMATION IN THE NEWSPAPER SECTOR

This sector is also moving rapidly away from traditional print media. What can we learn from the success stories in the newspaper sector?
Speakers
Nathan Coe, Product & Technology Director, AutoTrader, UK
Volker Kunath, Geschäftsführer, Richard Consulting, Germany
Peter Huth, Chefredakteur, BZ/BZ am Sonntag, Germany

17:30 – 18:00 PITFALLS AND INSPIRATION FOR DEVELOPING NEW BUSINESS

In the last session of the day we will get an inspirational presentation from an international strategy consulting firm that supports companies in online growth. We will hear examples of new business development in the directories industry.
Speaker
Eric Klaassen, Partner, Bloom, the Netherlands

Starting from 18:00 Networking Session with Boat Trip and Drinks

What can be better than combining a boat trip with good networking and having a drink at the same time? YST and Mono are happy to invite all delegates to this experience Thursday afternoon after the sessions.

DAY 2

09:00 – 09:15 Kick-off day 2

09:15 – 10:00 WHAT’S GOING ON IN ASIA?

Are other continents making faster progress than Europe? What are the latest developments and what can we learn from Asia?
Speakers
Paul Jansen, Executive Chairman, aSpecial Media, Singapore
Peter Buxton, General Manager, MMRD, Myanmar

10:00 – 10:45 SALES

If we cannot sell it, we don’t want it! But we need to sell effectively. We need to be innovative to ensure that we offer the right products to the right buyers. Which are the most cost effective sales approaches?
Speakers
Alastair Thornton, General Manager, web.com, UK
Matthias Grün, Head of Sales, Heise Media Service, Germany

10:45 – 11:15 Coffee break

11:15 – 12:00 PRODUCTS WHICH HAVE SUPPORTED THE TRANSFORMATION

Which of the products from the yellow background guarantee long-term success? And which of the new products? What are the success criteria?
Speakers
Wim Vermeulen, Marketing Director, Truvo, Belgium
Łukasz Lewczuk, Head of SEO Business Division, pkt.pl, Poland

12:00 – 12:45 SERVICES WHICH SUPPORT YELLOW MEDIA IN TODAY’S BUSINESS

A variety of services have emerged that supports yellow and other media companies in creating new products and business models or support them in improving their operational efficiency. In this session we hear from leading service providers.
Speakers
Liz Walton, Director of Marketing, Yext, USA
Patrick Weissert, Director Consumer Experiences, HERE, Germany
Ronak Kumar Samantray, CEO, NowFloats, India

12:45 – 13:30 TECHNOLOGY – GENERATING NEW CONCEPTS

The sector is heavily supported by new technologies. Which technologies are directly generating revenue? How essential is a common platform as an aid to speedy market entry?
Speakers
Joachim Helfer, Geschäftsführer, advantago, Germany
Aleksi Issakainen, New Business Manager, Fonecta, Finland
Ziv Koren, Chief Marketing Officer, Camilyo, Israel

13:30 – 14:30 Lunch break

14:30 – 15:00 PANEL DEBATE

We bring together speakers from different sessions to debate and argue whether we are running technology businesses or marketing businesses.

15:00 – 16:00 TRANSACTIONS

Bringing buyers and sellers together is a perennial goal. But how do we support the transaction? How do we best make money through the transaction process?
Speakers
Rasmus Goth Engel, CEO, Trendsales, Denmark
Hans Engelberts, Business Process Services, Hewlett-Packard Enterprise, the Netherlands

16:00 – 16:30 DATA MONETISATION

eBay Classifieds DK uses data to provide more relevant content for their users, increases conversion for advertisers, offer triggerbased marketing and therefore driving Media Sales revenues.
Speaker
Heine Jørgensen, Kommerciel Direktør, ebay Classifieds Group, Denmark

16:30 – 17:00 Summary and conclusions